They still get their money even at VPP pricing... They just think they're better off selling to "regular" customers and making them pay MSRP or more. If a dealer turns down VPP pricing when it does come out, they're dumb. I've never paid over invoice for a car and I won't pay MSRP for a car like the Juke, sorry.I called a couple of dealerships, and they said their business units aren't allowing sales to sell below MSRP "Can't budge a dime below MSRP". The ratio of invoice price to msrp price is a lot lower than on other cars, maybe this is the reason?