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"Juke was designed mainly in Europe and Asia -- and mainly for those markets. "

Will be very interesting to see how the North American market takes to somthing that was not meant for them.
 

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I think they're right about that one. North America isn't really the best market to sell small cars. Only a few small cars do good in terms of sales here. Here everyone wants the biggest or fastest. Both of which isn't something the Juke is.
 

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It's aimed at a generation of 20-something men who, studies suggest, just aren't that into cars.
I think their demographic conclusions are crap, btw.
 
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