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Yeah, this is it the old original name from Nissan appears to be coming back Datsun. A new Datsun “Go” is to be produced sitting on Nissan’s Type-V platform, which is used also for the Micra car that Nissan sells all around the world with a 1.2-liter three-cylinder engine and a five-speed manual transmission. The idea was to sell the five-door hatchback in India, Indonesia, South Africa and Russia for about the same price as a smaller car from a more mainstream brand. But today it appears it could be introduced also in Europe for around $6600.



It’s not an original idea as Renault, which is half-merged with Nissan, has already raked in millions with its cheap Dacia brand which is a Rumanian Manufacturer owned by Renault. There is already an entire range of Dacias which could be sold as Nissans or Datsun’s. These Dacia’s are actually selling well here in Germany but they are pretty basic cars with not so many features in them but OK to drive from A to B. There is a wide range of products from Dacia eg. Dokker / Duster (this is classed as a small SUV and has sold 7077 units compared to the Juke 4690 units) / Logan MCV / Lodgy / Sandero Stepway ( this model is in the top 50 cars listing and has sold this year 8902 units in Germany). The Nissan Qashqai (Rogue) is also in the top 50 listing which for eg. has sold 12746 units and the Juke is not listed.





Elia Tuning in Germany has a wide range of products to suit the Dacia Range : http://www.elia-tuning.de/index2.php

 

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This doesn't make a lot of sense, since from what I recall, datsun was a name brought only to the US so that Nissan could sell sports cars and americans associated nissan with weak boring ecoboxes. So the Nissan Bluebird (***) came the datsun 510 (manly!) and the nissan fairlady (super ***!) came the datsun 240z (super manly!). So now it seems they want to do the opposite?? Maybe they want to make some crap cars and not tarnish the nissan brand now.
 

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GT-Rob, I believe your comment is not correct because I can remember the Datsun Sunny / Cherry and the 240Z in the UK & Australia. There are also still Clubs & Oldies still available for sale. You are most likely correct in that Nissan are introducing a cheap range of cars namely Datsun as they are part of the Renault Empire that are earning good money selling Dacia cars in their Dealerships here.
 

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After reading about the datsun brand there is actually a lot of history around it. Apparently it was used in the US more to distance from Nissan, which was building for the Japanese military. Sort of hard to sell a Nissan to someone when they get back from a war with the enemy driving Nissans...

"American service personnel in their teens or early twenties during the Second World War would be in prime car-buying age by 1960, if only to find an economical small second car for their growing family needs. Yutaka Katayama (Mr. "K"), former president of Nissan's American operations, would have had his personal wartime experiences in mind supporting the name Datsun. Katayama desired to build and sell passenger cars to people, not to the military; for him, the name "Datsun" had survived the war with its purity intact, not "Nissan"."


"On 15 July 2013, Datsun was relaunched as a low-cost brand, nearly three decades after it was phased it out in 1986. Nissan said the brand's reputation for value and reliability would help it gain market share in emerging markets"


I have no idea what the brand nissan means in places like india, and if datsun is more recognized there.
 
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